Gross National Happiness (GNH) is a holistic approach to development that prioritizes collective well-being over mere economic growth. Originating in Bhutan, GNH measures progress by considering factors beyond GDP, including environmental sustainability, cultural preservation, good governance, and mental well-being. This concept challenges the conventional notion that economic prosperity alone equates to societal progress. Instead, it emphasizes the importance of balanced development that enhances the quality of life for all citizens. GNH underscores the significance of social cohesion, psychological health, and environmental stewardship in fostering sustainable and fulfilling livelihoods. By valuing happiness as a fundamental indicator of progress, GNH advocates for policies that promote equitable distribution of resources, preservation of cultural heritage, and protection of the natural environment.

“True happiness is not found in the accumulation of material wealth, but in the richness of community, the beauty of nature, and the depth of cultural heritage.”

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